07 Feb SOTE Global IFA Runner Up
Australia’s Salts of the Earth has been awarded second place in the International Franchise Association’s NextGen competition for their bespoke business model in the salt therapy health industry. David Lindsay, 34, founded Salts of the Earth in 2010 after seeing first-hand the effects salt therapy had on his father oversees, a long-term sufferer of chronic respiratory illnesses. “My father tried dozens of medications and unsuccessful surgeries to clear his airways,” Lindsay said. “He did salt therapy as a last resort, and it played a huge role in improving his health and even made his medication more effective.” Lindsay saw a gap in the...