SOTE Global IFA Runner Up

SOTE Global IFA Runner Up

Australia’s Salts of the Earth has been awarded second place in the International Franchise Association’s NextGen competition for their bespoke business model in the salt therapy health industry.

David Lindsay, 34, founded Salts of the Earth in 2010 after seeing first-hand the effects salt therapy had on his father oversees, a long-term sufferer of chronic respiratory illnesses.

“My father tried dozens of medications and unsuccessful surgeries to clear his airways,” Lindsay said. “He did salt therapy as a last resort, and it played a huge role in improving his health and even made his medication more effective.”

Lindsay saw a gap in the Australian market, and knew there would be thousands of people with respiratory and skin conditions, or in need of sports recovery, who could benefit from ongoing therapy.

Salts of the Earth is now Australia’s fifth largest fastest growing franchise^, and Lindsay said being part of the NextGen competition has been a huge asset for the company.

“The competition has provided great exposure for our brand, and an opportunity to showcase our company to some of the largest franchisors in the world,” Lindsay said.

“Our concept and business model are both unique, and we’re fortunate to be the first to market in Australia for salt therapy.”

Salts of the Earth currently partners with 24 franchisees in regional and metro Australia. In 2016 alone the company welcomed over 16 000 new clients.

Lindsay was one of three young entrepreneurs selected to represent Australia by the Franchise Council of Australia.


^ Inside Franchise Business magazine, January 2017

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